Our apps all have something in common: they help you get your work done, whether it’s signing a PDF, taking notes in class, building a business plan, or preparing a document for the print shop. All of our apps are pretty stodgy — except Spirality.
We launched Spirality in the winter of 2016, after a haphazard 4-week development process. We made it for fun — the first version was free, with no upsells or ads. We just thought that Surface Pens were cool, and wanted to make something that used them.
But the feedback we got for Spirality was unlike anything we’d ever seen. As the proud developers of useful-yet-boring apps, we were taken aback to receive hundreds of reviews and emails like these:
Our cold, mercenary app developer hearts grew three sizes. It was humbling to be told we were making pen computing more accessible, and that we were helping people who don’t see themselves as artists to be creative.
Something else we learned: Spirality’s users don’t fit the profile of our other apps. In fact, they hardly fit a profile at all. Spirality seems to be able to connect with people of all genders, ages, geographies, and abilities.
To illustrate this, consider Spirality’s age and gender split compared to one of our productivity apps:
Spirality’s users being so different from our other apps’ made us curious: who were these wonderful people? And what were they drawing? That’s why we started our ‘Faces of Spirality’ contest. We’ve already received an avalanche of entries — you can see a few at the top of this post. (If you want to enter, there's still time to try your own hand at Spirality.)
When we realized we were engaging a different type of user with Spirality, and enabling all sorts of people to have fun with computers in the same way we have fun with them, we decided Spirality deserved more. That’s why in December 2018, on Spirality’s two-year anniversary, we re-released it — rewritten from scratch, and now completely free.
It was healthy for us to take a break from our bread-and-butter productivity apps and indulge with this fun app. It feels good to unlock something new for all those millions of users with touchscreens and pens. If you’re a fellow app developer, try stepping outside of your comfort zone . We did, and we don’t regret it.